Professional Will Personal Humility
Creates superb results, a clear Demonstrates a compelling
catalyst in the transition from modesty, shunning public
good to great. adulation; never boastful
Demonstrates an unwavering Acts with quiet, calm
resolve to do whatever must be determination; relies principally
done to produce the best long- on inspired standards, not
term results, no matter how inspiring charisma, to motivate.
difficult.
Set the standard of building an Channels ambition into the
enduring great company; will company, not the self; sets up
settle for nothing less. successors for even greater success
In the next generation.
Looks in the mirror, not out Looks out the window, not in the
the window, to apportion mirror, to apportion credit for the
responsibility for poor results success of the company - to other
never blaming other people people, external factors, and good
external factors, or bad luck. luck.
Jim Collins, Good to Great, Pg. 36
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