"Oh, that's easy," he said. "The optimists."
"The optimists? I don't understand," I said, now completely confused, given what he'd said a hundred meters earlier.
"The optimists. Oh, they were the ones who said, 'We're going to be out by Christmas.' And Christmas would come, and Christmas would go. Then they'd say, 'We're going to be out by Easter.' And Easter would come, and Easter would go. And then Thanksgiving, and then it would be Christmas again. And they died of a broken heart."
Another long pause, and more walking. Then he turned to me and said, "This is a very important lesson. You must never confuse faith that you will prevail in the end-which you can never afford to lose-with the discipline to confront the most brutal facts of your current reality, whatever they might be."
To this day, I carry a mental image of Stockdale admonishing optimists: "We're not getting out by Christmas; deal with it!" "
Jim Collins, Good To Great, Pg. 85
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