Revival

True revival has commonly been opposed because it came dressed outlandishly, a wild and uncouth invader. Each revival had its own style, its own novelty.
Field preaching, for example, was unheard of in Britain before the Wesleyan revival. Churches and chapels were scandalized initially. Press articles describing it scorched the paper they were printed on. When George Whitefield first introduced him to it even John Wesley found field preaching hard to accept.

John White, When The Spirit Comes With Power, p. 41.